Potential customers be in a local, state, regional or national marketplace segment. If a hearty selling a product such as prove equipment, geographical pickle will remain a study factor in segmenting your target markets since their customers argon located in particular rural areas. While for retail store, geographic location of the store is one of the most important considerations, in this human face city areas are preferred. Segmentation of customers based on geographic factors
are:-
a. Region: - - Segmentation by continent / rustic / state / district / city.
b. Size:- Segmentation on the cornerstone of size of a metropolitan area as per its nation size
c. Population density:- Segmentation on the basis of state density such as urban / sub-urban / rural etc.
d. modality:- Segmentation as per climatic condition or weather.
2) demographic Segmentation: - Segmentation of customers based on demographic factors are:-
a. Age ((dominant factor):-
Segmentation is done on the basis of get along of person. exercise goliath has segmented its product according to antithetic age group of person.
Titans product partition on the bases of age:- Titan created a sub brand, Fastrack. These watches are specifically for young, vibrant, and cool outgoing young generation.
While for erstwhile(a) person and professional it has created the steel series watches and also the famous, Sonata
a. Income (dominant factor):- Segmentation is done on the basis of income level of a person. Example of Titan watches can be citied such as Titan offered Aurum and Royale in the gold/jewellery watch operate with bell ranges between Rs. 20000 to Rs.1 lakh.
For middle segment, Titan offered Exacta range in stainless steel, aimed at withstanding the rigours of daily life. There were 100 models in the range. Price ranges within Rs500-700.
For the third segment, Titan offered the Sonata range. The price range was between Rs.350 to 500
Budget car segment
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