Starbucks

1-Introduction
1.1-Why did I choose Starbucks?
? ? ? ? ? Well-kn induce in Turkey, in europium and all over the world. Variety of beverages for targeted segment. Prominent locations all over. cognise for high quality coffee bean. History of more than 39 years.

1.2-History
The prime(prenominal) Starbucks opened in 1971. Back then, the company was a angiotensin converting enzyme store in Seattles historic Pike rear end Market. From just a narrow storefront, Starbucks offered some of the worlds finest fresh-roasted whole bean coffees. The name, exaltd by Moby Dick, evoked the beg of the high seas and the seafaring tradition of the early coffee traders. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had scratch walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later. A year later, in 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee run across. He had a resource to bring the Italian coffeehouse tradition back to the unite States. A place for conversation and a sense of community. A third place between work and home. He leftover Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of topical anesthetic investors.



From the beginning, Starbucks set out to be a different lovely of company. One that not only celebrated coffee and the prosperous tradition, but that also brought a feeling of connection. Our delegation to inspire and nurture the human spirit whiz person, one cup, and one neighborhood at a time. Today, with more than 17,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with all cup, we strive we bring both our heritage and an exceptional experience to life.

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1.3-The Starbucks Mission Statement
Today, Starbucks Coffee Company has outlined two mission statements; one for the company and one that defines their...If you want to get a full essay, order it on our website: Orderessay



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