DaimlerChrysler Financial Services Australia - A market analyis by Linda Schmid (extraction of an internship report)

Daimler Chrysler monetary Services in Australia - A market digest by Linda Schmid

Executive Summary

The purpose of this report is to apply theoretical approaches versed at University to a practical environment. The company which was evaluated is DaimlerChrysler, in specific, DaimlerChrysler Financial Services in Australia. A market analysis of Australia was undertaken to quantify if this market would be beneficial for the company. The approach also points surface trends and aspects which may effect DaimlerChryslers operations in Australia and the Asian/ Pacific region. The conclusion was drawn that DCFSs presence in Australia is important and inevitable for the company in order to act globally. The position in a westerner country can be utilize as a springboard or base to Asia. particularly because the Asia Pacific region has been identified as a account part of DaimlerChryslers global growth strategies.

This is only an extract of the all told internship report, which would also content the experiences made during the internship and a critical evaluation. For confidential reasons this part has been taken out of the report. Some of the references belong to this otherwise part of the report.

Table of ContentsPage

1.1Company and Product Overview5

1.1.1DaimlerChrysler Financial Services Pty Ltd5

1.1.2Products6

1.2Country Study - Australia8

1.2.1Australias environment8

1.2.1.1Geography10

1.2.1.2Demographics10

1.2.1.3Implications of Australias Culture11

1.2.1.4Infrastructure13

1.2.1.5Technology13

1.2.



2Political and healthy Forces14

1.2.2.1Political Forces14

1.2.2.2Legal Forces14

1.2.3Economical and Financial Forces15

1.2.3.1Economical Overview15

1.2.3.2Economical Performance15

1.2.3.3Financial Performance17

1.2.4Competitive Environment17

1.2.4.1Intensity of Competition18

1.2.4.2Bargaining Power of Consumers18

1.2.4.3Bargaining Power of Suppliers19

1.2.4.4Threat of Substitute Products19

1.2.4.5Threat of New Entrants19

1.3...

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