Nike versus Reebok

QUESTIONS: 1-What demographic and sociable and cultural trends in the U.S. and globally, should manufactures of athletic footwear recognize as they design their future marketing strategies? 2-Is it wise for a sneakers company to center its marketing strategy on a brand image built around endorsements by well - known athletes? 3-Which harvest-feast-market strategy or strategies would you suggest that Nike fasten in order to maintain its leadership of the sneakers market? 4-What carrefour - mix strategy should Reebok implement to challenge Nike? 1- Sneakers companies should understand consumer pauperization for purchase sneakers. They c be about categories of ages, specific groups with different variables resembling gender, education, social class, generation, income. When they design their future marketing approach, they must feature into retainer the demographic bob upth. Globally they insist on the recent pack including children and teens who constitute the lar gest part of the population especially in the appear market like China, Indonesia... In the US where senior people (in popular they have the highest income) are interested in outdoor sports, Sneakers partnership tries to satisfy their high quality needs. socially: in the US and Europe, the purchasing power is the highest, in the uphill market where the largest population and last income exist, the market is big so the profit is based on volume.

Cultural: People who are becoming sport oriented, even no(prenominal) athletics, wear sneakers as a fashion. From a long clip ago, American people serve outdoor sport which was get under ones skin also over the world. later on, they turn their interest to physical fitness and aer! obic praxis to take care of their health. Outdoor sport and aerobics became cardinal for health worldwide. Globalization is an important factor for Sneakers Company to grow and increase their market share. 2- For many sports wear company, the use of celebrities as a marketing strategy... If you want to get a dearest essay, order it on our website: OrderEssay.net

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