The Fashion Channel

The Fashion Channel Problem interpretation: The Fashion Channel (TFC) had been plentiful for many years nether Fashion for everyone compend until TCF has approaching a emulation from twain CNN and Lifetime, which started to launch fashion programs. The centerfield problem is that TFC does not have a bun in the oven a division outline that is urgently required to antagonistic the aggressive competition from twain CNN and Lifetime, which ar attracting more viewers than TFC does and tar bring drink the most kindly segments for advertisers. As a result, TFC is more promising to have declines in its value enhancement as vast as there is no stiff segmentation system that is needed to intensify its competitive position. outer Situation summary: 1- Cable Network industriousness: The revenue for earnings impart come from advertising gross sales and dividing line link fees. In this industry, advertising sales atomic number 18 study opportunity for TFC to growth its revenue since there is bound to increase the cable affiliation fees. 2- Market Shargon: TFC has a trade share of 80 million out of one hundred ten million total households in the U.S. The pretty high build of subscribers to the cable televisions are automatically subscribing to TFC without any extra fees which allowing TFC to form them. 3- Competitors: TFC is work in a highly competitive environment.

The biggest competitors for TFC are CNN and Lifetime, which are taking advantages of what TFC has already done, also they have created their segmentation strategy and taking everywhere TFC viewers and advertisers. There is a say-so danger from the competition of other network conduct as well. 4- Customers behavior: TFC customers are advertisers and viewers. Advertisers are interested in ratings and demographics of network viewers, so their CPM depends on that. While TFCs viewers are the subscribers to cable operators, who are mainly women from 35-54, however, they are not appealing for advertisers . In this competition, TFC viewers and advertisers are able to switch...If you loss to get a skilful essay, order it on our website: Orderessay

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