Avon

Avon, the oldest cosmetics company in the United States and the world’s largest lease seller, received a much needed boost with honcho Executive Officer (CEO), Andrea Jung, at the helm (Creed and Laichas). Andrea became the company’s first female CEO in 1994, marking the line of a brand turnaround (“Avon Products, Inc.”). From its humble beginning to graceful the cosmetic giant that it is now, Avon has had a event of trials and bounce backs. It’s most recent success, the Hello Tomorrow global extend was launched in response to lacking sales in 2005 (Elliott). The running game goal was to restructure the company, reinvest in the brand as healthy as the sales representatives, all while spreading the intelligence activity that Avon understands and empowers women all over the globe (Creed and Laichas, Elliott).
Avon, originally named the California meat Company, was born in the 1880s, when David H. McConnell, a door-to-door book salesman, began to go game small bottles of perfume to the women who would allow him to come into their homes and talk close his books. It did not take him long to figure out that the women were more interested in the perfume than they were the books he was selling. Taking a leap of faith, Mr. McConnell stopped selling books completely to focus on the perfumes.



Working from home in reinvigorated York City, he brewed fiver different scents which he named the “Little Dot Perfume Set,” consisting of heliotrope, hyacinth, lily of the valley, violet, and clear rose. He intended to sell the perfumes directly to customers utilizing all of the contacts he had made during his time as a traveling door-to-door salesman (“Avon Products, Inc.”).
The first Avon Lady he recruited was the wife of a U.S. senator, Mrs. P.F.E. Albee, of Winchester, New Hampshire. Mrs. Albee was able to recruit and train a sales police squad of one hundred within the first six months. That number continued to climb steady, to over five thousand...If you want to learn a full essay, order it on our website: Orderessay



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