Independent/alternative Vs. Mainstream Media

Independent /Alternative Media vs . Mainstream MediaTheoretic bothy , the role of the media in a elected society is to provide objective , factual information and chromatography column opinions for readers , viewers , and listeners , people who are collectively referred to as media consumers . At one time , the majority of news stories on radio setcommunication television , or in print emphasized the instauration of objective facts about an event , an issue , or near other particular subject . In recent historic period , however , the balance between fact and opinion has do a significant shift away from objective facts and towards to a greater extent opinionated br composinging . This is true in all forms of media , including traditional media and new media outlets . As one CBS executive rear it Opinion has begun to drive out fact-based reporting (O Connor . A media consumer top executive expect an independent or alternative media outlet to pull their reports in the direction of their target audition or their military position on a specific issue . This aforementioned(prenominal) part of intentional bias , however , is no longer dependent to alternative media , but may now be ensnare in supposedly fact-based news reports from mainstream media outlets . When trying to determine whether a story from a specific media outlet is accurate , media consumers must consider the source at least as a great deal as they must consider the informationTypes of MediaToday s media can be dissever into two broad(a) categories , mainstream media and alternative media . Mainstream media outlets , also known as moneymaking(prenominal) media outlets , are businesses that are control by the like profit motives as any other business . If these businesses do non turn a profit or befitting the expectations of shareholders , they will fail Mainstream media sources include traditional television , radio , and print media outlets , sources that are sometimes referred to as old media by the owners and readers of Internet journalism .

Mainstream and commercial media outlets are also be on the Internet , inveterately with websites that are simply online versions of their usual content with some interactive options and other web-exclusive features added for additional commercial value . Critics of mainstream or commercial media claim that the purpose of mainstream media is not to inform people , but to attract as broad of a cross-section of media consumers as manageable and to put their audience in a mood to buy their advertisers products (Netanel 7 . Mainstream media stories depart even more generic when commercial media outlets use stories from the same sources , usually the Associated Press , although other sources are also employ when it is appropriate to do soIn contrast , alternative media is not of necessity intended for commercial purposes , although some alternative media sources do curse on advertising or the sale of merchandise as a source of revenue . While the goal of mainstream media is to fall upon as wide of a market as possible alternative media sources tend to be more tightly think on specific groups with specific interests and goals . Alternative media is often driven by specific political agendas . Alternative media sources tend to report stories that are consistent with their agenda and tend...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .