The Bcg Matrix

BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll nary(prenominal) 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Shargon matrix is a model developed by the Boston Consultancy Group in the early 1970s. It is a well known tool for a tradeing handler. It is based on the observation that a keep companys business units can be classified into quaternion main categories based on combinations of marketplace harvest-home and market share, hence the name growth-share matrix. Market growth represents the industry spellbinding attractiveness, and market share stands for competitive advantage. This helps the marketing manager allot resources and is used as an analytical tool in crisscross marketing, product management, strategic management etc. The basic idea croupe the BCG matrix is that if a product has a bigger market share, or if the products market grows faster, it is better for the company. The 4 segments of the BCG matrix:? ? ? ? Market Growth Market Share Low High High Low 1) Dogs: These are products with a low growth and a low share of the market. Dogs are the specie traps. They do not generate cash for the company.

A marketing manager should get rid of these products. 2) Cash Cows: These are products with a high market share and low growth rate. They are often the stars of yesterday and they are the foundation of a company. They enkindle the profits by investing as little cash as possible. So a marketing managers role would be to keep such products in the portfolio for the cartridge clip being. 3) business Children: These are products with a low share of a high growth market. They consume resources and generate little in return. Most businesses start of as problem children. They absorb or so money as you attempt to increase market share. Problem children have potential to become a star and eventually a cash cow but can similarly become a dog. 4) Stars:... If you want to get a unspoiled essay, order it on our website: Orderessay

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