Retail Management

1)What be the different types of retailers? Answer:   Retail industry includes in either set of activities to sell the goods or services to the final consumers for personal, non course use. There are three types of retailers:1) Store retailers: operates on a fixed point of sale and depending upon the certain criteria they are separate into Department store, Discount Stores, Specialty Store, Category Killer, Convenience Store, Off-Price Retailer, storage warehouse Clubs. 2) Non-store retailers: use various methods such as broadcasting of infomercials transport response advertising etc. They are categorized as Direct Selling, Direct Marketing, Automatic Vending and Buying Service. 3)Corporate scheme: achieve economies of scale, greater purchasing power wider brand scholarship and better trained employees because of the central buying of the merchandising. They are classified advertisement as Corporate Chain Store, Voluntary Chain, Retailer Co-operative, Consumer Co-operative, enfranchisements Organization and Merchandising Conglomerate. 2) Retail Categories: Service Level Retailers attract customers not only with desirable products and affordable prices, only if also by offering services that enhance the purchase experience.

There are at least three levels of retail service: * self-service This service level allows consumers to perform most or all of the services associated with retail purchasing. For some consumers self-service is considered a pull in while others may view it as an inconvenience. Self-service squirt be seen with: 1) self-selection services, such as online purchasing and vending mechanism purchases, and 2) self-checkout services where the consumer may commove help selecting the product but they use self-checkout stations to process the purchase including scanning and payment. * Assorted-Service The majority of retailers offer some level of service to consumers. Service includes treatment the point-of-purchase transaction; product selection assistance; arrange... If you want to get a full essay, order it on our website: Orderessay

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