Report Qrn National

REPORT 2011 Executive Summary As a order that has grown to dominate the rail freight market two domestically and globally, QR National (QRN) needs to continue to develop and machine strategic initiatives to drive profitability and ensure continual fitting to a changing environment. While QRN is exposed to numerous economical, semipolitical and demographic threats that argon potentially detrimental to its performance, there are also many opportunities available to QRN such as the maturement coal and iron ore markets in China and India and domestic economic activity. QRN needs to be aware of not only the caller-outs strengths and weaknesses, but also the general and competitive environment in which it is positioned. As a recently listed company on the Australian Stock Exchange, QRN also needs to analyse its immemorial and secondary stakeholders to ensure that its operations and strategies are maximising shareholder pry. QRN should be aware of the specific interests of groups such as employees, the government, customers, suppliers and creditors to obviate any conflict of interest amidst those stakeholders and the shareholders of QRN and to remain pore on their business objective to create and sustain value for shareholders. Measures to monitor the generation of stakeholder value have been recommended to QRN.

On mop up of a thorough analysis of QRNs strategic initiatives, it is suggested that QRN should thin on committing to commercial growth, improving its service to customers and focusing on enhancing asset utilisation, availability and cost reduction. In assessing the suitability and feasibleness of these strategies, implementation proposals such as introducing Customer Relationship oversight (CRM) software have been recommended to assist QRN in reconciling and minimising differences between stakeholder and shareholder interests. The four perspectives of QRNs balanced scorecard set aside the company to focus attention on its critical activities and... If you indirect request to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.