Operation Management

Name- Moe Pale Student ID- 2A9025 Submitted in partial fulfillment of the extremity of the OPERATIONS MANAGEMENT COURSE ------------------------------------------------- ------------------------------------------------- Question 1. FHE Inc. Case Analysis 1.What steps taken to improve the new product development crop in FHE? To get successful product development knead for manufacturing, it is required for effective coordinating surrounded by product cast and operations. According to the nature, the new product anatomys are based on external information (customer needs and satisfaction) whereas operations are more than inclined on internal information (cost control). To accomplish a new product design which holds not only adaption the market needs but also getting a technical advantage, all functions from marketing, engine room and operations should cooperate to design the new products. According to the case, the new product development edge is misalignment because FHE lacks a great deal of coordination between managers in marketing, plan and manufacturing to successfully introduce a new product. On the opposite hand, they need a concurrent marketing, engineering and production approach.

We passel notice that currently the product design department much transfers the design to manufacturing as thrown over the wall to manufacturing so that some problems arise after products are introduced to the market. Moreover, a notion conference is conducted between only marketing and engineering division, and not including manufacturing division. After making decision between two departments, the engineering department continues to responsible for TSAR (Technical Specification Action Report). Therefore, we jakes see it is lack of interaction between manufacturing, marketing and engineering. Interfunctional differences between marketing, engineering and manufacturing are originally coming from the gap and conflict information flow with each other.... If you want to get a full essay, order it on our website: Orderessay

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