At its most simple, CRM could be thought of at three levels: CRM is about the implementation of a specific applied science solution project CRM is the implementation of an integrated series of customer-oriented technology solutions CRM is a holistic strategic approach to managing customer relationships in consecrate to create shareholder value 18-Nov-2009 4 Relationship Marketing 18-Nov-2009 5 Classification of CRM analyst firms classify CRM into several types: Operational CRM Analytical CRM Collaborative CRM former(a) terminology used in the CRM market includes Strategic CRM e-commerce CRM better half relationship marketing or PRM 18-Nov-2009 6 CRM Strategic Framework 18-Nov-2009 7 Class 4 - 5 CRM Distribution Public profits Financial Services 2% Service Industries 26% Discrete Industries Retail 6% Consumer Products 18-Nov-2009 Process non assigned 1% Industries 18% 5% 26% 16% 9 CRM Strategic Framework 18-Nov-2009 10 Customer-Centric E-Business with CRM Components of CRM 18-Nov-2009 12 CRM Major Components CRM Marketing CRM gross revenue CRM E-Commerce CRM Service CRM interaction Centre CRM Analytics 18-Nov-2009 13 CRM Sales Ensures consistency, effectiveness, and predictability throughout the sales cycle Sales Planning and fortune telling Territory focal point Account and Contact Management act Management Opportunity Management Quotation and Order Management Contract Management and Leasing Incentive and Commission Management Sales Analytics 18-Nov-2009 14 Entire CRM... If you want to get a full essay, order it on our website: Orderessay
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