Airport Market Research Strategy

Abstract Airports are an essential part of the air transportation system. They be a vital role not only at heart the macro environment of transportation, but also in the regale of increasing the quality of life of their regional economies and direct involution in wealth creation. Historically, publicly owned and generally stringently controlled airdromes have been treated as Public Utilities, with public good obligations (Doganis, 1992). Consequently, the economic surgical procedure of aerodromes was not given top priority. With general airline privatisation and commercialisation, progress toward airport commercialisation and economic surgery has grown in importance. Increasingly airports are real enterprises, their aspiration being long-term profit generation to both affirm independent development and reward stakeholders. For most airports their application of net profit Technology is a Web site. However this is limited to a marketing presence, or a simple electronic brochure. approximately sites are static, incapable of supporting online commerce. A very trivial number of airports use the Internet to manage internal operations-maintenance, scheduling, billing, purchasing, accounting, and personnel, and suave fewer airports are connected electronically to their suppliers and business partners.

general the Internets contribution to airport economic performance is insignificant. The clinical of this paper is to discuss the improvement of airport economic performance through Internet Technology. It starts with consideration of airport business models, followed by airport revenue and cost structure, and then analysis of airport economic performance measurement, finally, it provides some solutions for airports and future Internet applications. Introduction In the current turbulent environment, large airport development and anxiety is a significant strategic issue. Managing a modern airport is like managing a town, it is very complicated. Some airports...

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