Defining Marketing

IntroductionWhat does merchandise mean? How is it significant to an organization? The term merchandising in a conversation tends to trigger thoughts of sales and/or advertising. Even though both of the functions are intimately mixed with the selling process, it would be incorrect to believe that is all that selling focuses on. The much larger, demanding, and competitive markets have forced organizations to re-define marketing in a whole new light and thus attend on the marketing function to keep an organizations competitive march marketplace. This paper will define this writer?s live on of marketing as well as discuss most well established definitions of marketing. This paper will also contract the importance of marketing has to organizational success. In addition, three various examples from the business world will demonstrate the effect of marketing to organizational success. Marketing DefinitionsPersonal definition of marketing is that marketing is a departme nt within an organization that is responsible for identifying potential changes in the market and developing plans for exposure in that market by researching, compiling, developing, initiating, monitoring, and fostering relationships both internally and externally. It is the function of business that promotes and focuses the exhaust to the buyers most in needs or want of particular(a) reaping or assist.

Marketing is very important to the success of a company or product because if the product or service does not fit the right market or customer, past sales and revenue will suffer. According to the text, rudimentary Marketing, marketing is the performance of activities that seek to acc omplish an organization?s objectives by anti! cipating customer or node needs and say a flow of need-satisfying goods and services from producer to customer or client? (Perreault and McCarthy, 2005). The American Marketing Association eat upers the following clod definition: ?Marketing is an organizational function and a tick off of processes for creating, If you want to get a full essay, order it on our website: OrderEssay.net

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