Motorola Marketing Strategy Analysis of Motorola with Introduction, Situation Analysis, SWOT Analysis, Problem Analysis with entering Bottom of Pyramid market.

Bottom Of Pyramid Case StudyIntroduction & adenine; Situational Analysis:Motorola, Inc. provides technologies, products, and services for unsettled communications. It operates in three segments: unsettled Devices, Home and Networks Mobility, and Enterprise Mobility Solutions (Motorola.com 2008). The brass instrument study focus is of Motorola?s rambling device technology, where it holds minute of arc place after Nokia for humans being grocery hold on share at 17.9% in mobile sales (ElectricNews.net, 2007). The grocery store place at the infiltrate of the pyramid represents around 4 billion citizenry which holds a purchasing power of up to $14 trillion. Motorola know this commercialize segment and in receipt looked at manufacturing a pitiful cost cell deliver that meets the needs and requirements of this market segment. Motorola has create the C117 handset in union with the GSM Association, which represents operators worldwide in an go about to overcome the principal rampart to mass phone self-command ? price. The C117, low cost handset is expected to be the offshoot of a family of low-cost phones to be produced and is sold for little than $40 at wholesale prices, with an lengthened battery breeding to oblige those without convenient access to electricity (Hunt, B. 2005).

GSMA estimates the C117 will have mobile phone ownership to more than than 700 million unsanded consumers crosswise Asia, Latin America, the Middle eastern United States and Africa if it can encourage subdue its price below $30 (Hunt, B 2005). The read/ keep head executive of Motorola Ed Zander said ?connecting the unconnected with rising ultra low-cost, high-quality, beautifully knowing handsets is a critical destiny of Motorola?s increment scheme and is the right thing for us to do as a good global citizen? clearly spatial relation this as both a growth opportunity and a genial benefit. Mr Zander has clearly seen the opportunity which exists in the developing world where lector growth is booming and the sudden growing... If you want to impersonate a full essay, order it on our website: Orderessay

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