Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

Introduction Marketing look comprises one of the most important and fascinating facets of sell (Malhotra and Birks (2003: p2)). It links the consumer, customer and state-supported to the food marketer through discipline which is used to identify and lay marketing opportunities and problems; to generate, refine and infer marketing actions; and to improve disposition of marketing as a process and of the ways in which specific marketing activities straddle be made much effective (Malhotra and Birks (2003: p6)). This assignment looks into the want of the market potential of a chosen product, concentrating mainly on the primary explore and exploitation a interrogation methodology. The research will be conducted for the ensue Sony Ericsson; the product is a hit line extension for the restless telephone set market that is to be integrated into the period of girth market. This product will spree the consumer the talent to use their restless phone as a play device and hunt against other users via Bluetooth and GPRS. At present, the however company selling this part of product is Nokia, with their product N-Gage. Product Description In October 2003, Nokia launched a take hold gaming/mp3/radio/ unstable phone called N-Gage. The N-Gage has a game calibre 3D colour screen, with Bluetooth radio connectively and GPRS support (Nokia, 2003) that enables gamers to play multiplayer games at a whole diverse level.

The aim of Nokia was to embark the movable gaming market, competing along spacial relation the massively universal Nintendo crippled boy (RCR radio set News, 22(40)). Background of Sony Ericsson In September 2001, the formation of an every bit have joint mobile communications venture of Sony and Ericsson gave for each one side the benefits they sought. For Sony, it gained a touchstone into the European mobile market and Ericsson gained Sonys unassailable consumer marketing skills. (Datamonitor 2003). Problem Definition This is a problem identification research that seeks... If you indirect request to ingest a full essay, rewrite it on our website: Orderessay

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