Executive summary
After carrying out an intimate and external abridgment of The torso Shop, it is evident to see that the Body Shop is currently the market attracter in its positioning of the niche market, of uncommon skin merchandise using natural ingredients.
How ever, with the recent issues with its franchising stores in United estate and in the United State of America, The Body Shops position is low threat.
The Pest analysis has indicated that the macro-environment in which The Body Shop operates is ever changing due to lifestyles changing and physical appearances appeal.
The Five forces analysis established that the Body shop is in a extremely competitive industry, with high barriers to entry. Porters Five Forces also determined that the buyer had the power.
The Integrated Responsiveness Grid shows that The Body Shop trademark easily integrated into the global market
The Seven S Framework indicates that the internal functions operated within The Body Shop concentrate on producing exceeding customer service. This is due to the inherent knowledge supplied by the Body shop on their product origins.
Financial analysis has shown that over the ult 5 the comp any(prenominal) have not had a absolute net cash flow, although turnover as being instead steady. Ratio analysis shows that the company does not have any short-term liquidity problems, however due to large investing they may face long-term liquidity issues.
The SWOT mannikin summarises the key issues, which arose from the above analytical tools. This helped HAP to formulate a recommendation for The Body Shop, of further control of their stores and franchisees worldwide.
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