A Comfortable Workplace

In this atmosphere, people do not withhold trust until they have a reason to trust others, they trust others until that trust is violated, and then remedial action is taken. This marks a crucial departure from the well-known philosophy that trust must be earned.

Uncovering context refers to discovering what the hidden goods are in a given situation. This might be finding a hidden agenda, or merely understanding the reasons which have led to the current situation. Effectively implementing this environment final results in a workplace in which learning takes place effortlessly and in which there is an atmosphere of excitement and discovery. Organizations which fully realize context also tend to be far better able to consume advantage of new marketplace opportunities (111).

When Whiteside speaks of "inventing the future," he is referring to a company's ability to create the future in a way that empowers its employees. The environment when a company takes this stance is one of commitment, a recognition of new possibilities, and freedom to invent and plan. Once corporations do not adequately try to shape their future, there's a climate of cynicism and frustration (117).

Articulating strategies has at its heart strong communication, which, in fact, is a well-known thread throughout Whiteside's work. This is the technique of laying out the steps to the future, or planning effectively.


Moments of truth are those instances when, in accordance with Whiteside, opportunities supply themselves. From crisis can arrive innovation. Taking advantage of the crisis to improve processes or move forward is a lot more constructive than seeking to fix blame or ignoring the situation. Corporations which are able to take in advantage of their crises are characterized by a high level of entrepreneurial spirit and flexibility. Firms which do not recognize crises as opportunities are characterized by resistance to change, more crises than otherwise, and lack of the potential to fully realize their capacity (147).

Completing the past suggests that corporations are in a position to move on from their history and not dwell on events that no longer affect them. Though this can be a painful process, it enables the company to be a vibrant entity in the market. Mistakes in the past needs to be learned from, but the company should not turn out to be mired in its failures or its successes. Organizations which cannot complete the past are unable to move decisively, and may find that their capability to compete is much eroded (190).

The remainder of Whiteside's book is dedicated to advanced means for with the Phoenix agenda which he has already laid out. All in all, the book presents managers and employees alike with strong tools that can also be implemented to make the workplace more productive and person contributions more valuable within that context.

Individuals can strive to improve their own performance by seeking to internalize the Phoenix agenda, and could be in a position to help foster an environment which eventually comes to accept and implement the entire agenda. Regardless of the organizational context, the individual may perhaps discover that he is in a position to hone his own skills and come to be a better and more fulfilled employee as a result.

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